Originally this was going to be cry baby millionaires
… but this is far more important.
For your business and your life actually.
(bold claim I know but stay with me)
In psychology you have 6 main defense mechanisms (there are more than that but to keep things simple today you have 6)
Those six being:
Repression – keeping threatening thoughts to your self
Denial – do I really need to define this?
Projection – attributing your own thoughts, feelings to another person
Displacement – to satisfy an impulse with an object (angry at your boss so you punch a wall)
Regression – doing what is familiar to you (as a kid you suck your thumb when sad, as an adult you do it now when you are sad)
Sublimation – to satisfy an impulse with an object in a way that fits the norms (angry so you play a sport like football or boxing)
(by the way, I know of these because I studied psych 10 years ago and was fascinated by what I was learning)
Out of those six.
The MOST DANGEROUS of them all is…
Especially in business.
Immediately after telling someone to raise their prices, the FIRST words out of their mouth is:
“I can’t do that, nobody will pay that much”
That is a projection.
Projecting their thoughts and feelings onto their customers… which in turn makes the customer not pay the higher price.
(because the creator never charged the higher price)
VENDOR thinks: “I can’t charge that much because I won’t pay that much”
VENDOR says: “my customers won’t pay that much”
Okay fine let’s go extreme.
(nothing in the example below is true to my knowledge)
POOR PEOPLE: think to themselves “We HATE Bill Gates”
POOR PEOPLE: say and ultimately believe “Bill Gates HATES us”
It’s a projection onto another person.
Which in most cases is completely made up and can easily get you in deep waters that you can’t swim out of.
So when it comes to bidniz don’t project, instead get data.
It is far better to have data that supports your customers/subscribers not wanting to pay xyz amount than to project the feeling that they won’t.
And often times when you decide to get the data you quickly discover that you were wrong in the first place.
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