Granted.
I don't do it all the time.
But when I do, they leave me no other choice but to do so.
First;
Firing a customer is a bit different than firing a subscriber who hasn't bought anything.
You see;
Firing a subscriber is easy, remove them from your email list, block their email, IP address, etc.
But firing a customer takes a bit more.
For example;
When I promote a product as an affiliate that I firmly do believe will help subscribers on this email list and find out that one of those subs refunded.
Customer or not they are immediately removed and blacklisted from buying anything from me in the future, unsubscribed from the email list, visiting my site, etc.
(you need to be willing to dive deep into your analytics to do something like this)
But the biggest reason for firing high paying customers..
So fast that you would think I was shooting a M240 Bravo (google it)
Entitlement.
You see;
If a customer writes in demanding some extra service that was never promised or offered to begin with… going to state that they already paid xyz amount already so they should be given xyz service…
Without hesitation I pull the trigger.
(and the needy marketers yell, Isaiah you are missing out on sales)
Maybe, maybe not.
Don't matter to me though.
It's one thing to ask about xyz service that doesn't exist than it is to demand for said service and expect to get it because one has paid xyz amount of dollars.
That's like buying food at a restaurant and demanding that they drive you home afterwards because you paid them for the meal.
It's nonsense.
And also the reason why I have no problems with firing even high paying customers.
Now;
You don't need to go to the extremes that I do, but I don't reward bad behavior either – so what you do with this info is up to you.
Other than that..
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Isaiah Jackson