Let's begin.
Subscriber type #1 – Zombies
These are the subscribers who opt-in to your email list using an email address they never check.
And since it is so easy to create a new email account these days, it is even easier to give you a throwaway email to get your freemium offer.
These are also subscribers who give you their real email in the beginning and later change their email address but forget to update the lists they are signed up too.
Next up…
Subscriber type #2 – Victims
These are the subscribers that will probably become zombies one day.
But they are mostly the ones that sign up for your freemium, then send you an email saying they didn't get it or that you are spamming them with emails.
Lies, I tell ya.. Lies.
Anyways;
There are a few simple ways to deal with both.
The first;-
Confirmed opt-in.
That at least takes care of the zombies to an extent
The second;-
I rap about inside of the List Lifestyle Formula and how you can and should apply it to all of your marketing to make sure you are getting the highest quality subscriber on your email list to begin with.
You can grab it at the link below:
Isaiah Jackson