Something I rapped about in the January 2019 issue of the Isaiah Jackson Letter.
You see;
While everyone else on the Internet Marketing space was yelling about what the best traffic source is, how to get high quality traffic…
I was yelling about who.
Who is my ideal customer…
Who do I want to do business with…
Who.
Once you determine “who” that person is, you'll repel anyone who isn't that person.
Or fits a certain criteria.
For example if I advertised something like:
“Free Report Reveals: The welcome mat that allows Any Struggling Personal Trainer to get more clients, charge higher prices, without leaving the gym you love so much – in less than 45 days”
A bit long but who am I talking to?
Struggling PTs who love the gym they currently work at, but aren't getting the clients they want and if they are aren't being paid what they deserve.
Anyone;
Not in that situation would just leave the page, not opt-in, and not buy.
And that is fine, because they wouldn't be who I wanted to do business with.
Keep that who in mind and watch what it does for your business.
Isaiah Jackson