“Nobody’s taller than the last man standing”
~ Harvey Specter
“Suits”
Make sense doesn't it?
A lot of folks talk about their open rates and clickthrough rates when sending emails out to the their list.
They don’t matter nearly as much as you may think.
In fact;
The only true metric that matters…
Sales.
Did the email you send out make you sales?
Doesn’t matter what the open rate is.
You could get a 50% open rate on a 10,000 person email list and make no sales.
That’s a failed email.
On the flip side though..
You can get a 10% open rate on that same 10,000 person email list and make a handful of sales.
Which would you rather have?
Personally I prefer to make the cash register ring.
But that’s just me.
Isaiah Jackson