You are bound to get them even if you don't send an email.
So you might as well speed up the process of getting those you don't want to do business with, off your email list.
And make more room for those you want to do business with.
Granted, space isn't limited on an email list unless you purposely decide to stop adding more people to your email list when you reach a certain amount.
(new idea to test?)
But the idea is still the same.
Focus on those you want to do business with and not those you don't.
In my case yesterday I saw 34 people leave the list from the 9 emails sent.
(I would normally send more)
Didn't bother me one bit, since the revenue generated easily makes up for it.
Folks who unsub – won't buy anything from you obviously.
So you really shouldn't worry about them and focus more on those that stay subscribed – since those are the people who are likely to but what you have to offer.
Isaiah Jackson