Have you heard of it?
It is the belief (read: myth) that if a subscriber doesn't buy in the first 14 days that they are a lost cause.
Meaning they won't ever buy from you.
Simply because they didn't buy from you in the first 14 days of being on your email list.
Here's the deal;-
There is no rule that says your subscribers have to buy something from you in the first 7, 14, 28 days of being on your email list.
Fact of the matter is this..
What determines if someone will buy from you depends on the offer, the niche, your reputation in that niche, the subscribers life situation, their beliefs, experience, etc.
Things that can take months to change.
Not days.
Speaking from personal experience.
I've had subscribers who finally bought something from me simply because the email they read just “got them.”
Here's a new rule.
Email daily until they buy or unsubscribe.
Patience and persistence should be your weapon of choice when going to war in this internet marketing game.
Isaiah Jackson