It seems that a lot of folks still get bent out of shape over people unsubscribing from their email lists.
I would know – I see it all the time in FB groups and when teaching webinars.
Previously;
I suggested sending a handful of emails designed to just get opened.
(contrary to what others would tell you to warm them up, give free stuff, blah, blah, blah)
Nope, I suggested just getting the damn email opened, if that wouldn't get people to open after 5-7 days.
Delete.
Now my stance on this has become different.
If someone hasn't engage with any emails in 30 days, hell 14 in most cases – delete.
Obviously, my emails are far too important to be wasted on someone who doesn't even click a link, let alone engage with them at all.
(remember Earl Nightingale and you become what you think about, attitude, etc)
Plus there is less supply of you then the people who want to receive your emails.
So start deleting folks who don't engage or putting them on a separate list to mail differently than those that do engage.
And for those unsubscribers… well they won't buy anything from you anyway.
So keep on building and emailing.
Isaiah Jackson