“Statements are like free throws.
Easy, nobody is playing defense”
— Harvey Specter
“Suits”
And so it is.
Folks confuse the act of building a sales funnel with building a business.
Building a sales funnel is the free throw.
You actually have to play the game if you want to win.
Aka
Actually add fuel to the fire.
Fire being the “sales funnel”
Fuel being everything you do to put people into that sales funnel.
Isaiah Jackson