How I sold a Lexus dealership on list building..

True story.

I bought a Lexus IS 350 yesterday.

And during that time I somehow managed to sell the dealer on using email marketing and list building as a channel to boost their own sales within their business.

How?

Well, they asked what I do.

After explaining it, they showed me their analytics for FB ads.

They weren't all that bad but the dealer definitely wanted more from their ad spend, especially from a tracking perspective since they really didn't have a conversion tracking mechanism in place…

(ClickMagick is the best of the best BTW – I would know for reasons outside this email)

Anyways;

So we end up talking marketing, conversion tracking and promotions when we are supposed to be talking about the damn Lexus car.

Just goes to show that almost any business can benefit from email marketing, list building, and conversion tracking.

Guess Dan was right when he said:

“Your business isn't any different”

Isaiah Jackson