Why some marketers join the dark side

“You’d be surprised what
people you trust would do when
someone puts them in a position
where they think they don’t
have a choice”

— Harvey Specter
“Suits”

And that explains why some marketers who were once pretty damn cool, joined the circle jerk marketing crowd by promoting shyt that they know for a damn fact will never work for them or anyone else who picks it up.

The marketer placed themselves in a crappy spot.

One where they really don’t have a choice but to participate in that nonsense.

Here’s how:-

Say I decide to promote someone as an affiliate and send them hundreds of sales.

Do that for enough people and it’ll get attention.

(duh of course it would)

Next I decide to do my own launch and I get to cash in on those favors and all those people I made sales for now have to promote me.

You can guess what happens next right?

Yep, the cycle repeats itself.

So much so that the marketers begin to not care about the quality of the products the promote and care more about the commissions they would generate.

I mean who promotes a push-button traffic offer which is just a wordpress plugin that you can install on your site that doesn’t do jack shyt for sending you any traffic, but instead just created bunch of crappy wordpress posts on your site?

Exactly.

Commissions nice, product not so much.

The lesson here is a simple one.

Don’t place yourself in a situation where you give someone the power to place you in a position where you don’t have a choice.

Isaiah Jackson

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