A question came in from a Reader not too long ago that asked:
“Hey Isaiah, I want to sign up but want to pay via PayPal and don’t see it as an option. Is there a marketing reason behind why you don’t take PayPal”
With a great answer.
Some years ago I took payments from both Credit Card Orders and PayPal.
But after getting hundreds of sales for one of my offers I saw that 89% of all sales made came from Credit Card Orders.
So my decision to stop taking PayPal as a form of payment came from the data I had already.
Same goes for almost everything else I do.
I don’t look or care too much about other people’s tests and what not.
I look at my own data and make my decision based on it.
There is a crew out there who say you can make more moolah using Single Opt-in when building your list and that you lose 60% of your subs when using Double Opt-in.
When the reality is at least:
5% -20% of all emails that are entered via single opt-in are undeliverable or bogus emails.
Cutting your email list by 20%
as soon as they hop on your
Got a list of 10,000 subs?
2,000 of them are likely to be bogus.
Which will kill the deliverability of the emails you send out to the other 8,000 subscribers.
Get rid of the 2k and deliverability shoots up.
Same for folks who say open rates matter.
“if you aren’t getting at least a 20% open rate – your list is dead”
My own data shows that when I do get a higher open rate, I make less sales than when I get a lower open rate.
Which is a topic for a different email.
The point is this.
When it comes to making certain business decisions do so off of your own data and not someone else’s.
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