A few months ago a customer asked:
“Isaiah, I’m building my email list and all but I don’t seem to be getting the results I was hoping for. Emails open rate is kind of low and clicks are blah, so what should I do with the inactive subscribers?”
Great question for anyone who is serious about growing an email list, or sending emails.
So here are my answers:
Create a new list in your autoresponder and write 15-30 days worth of emails.
The goal of each email is to just get it opened.
(so these emails most likely won’t be the same ones you send to your main list)
If you took the 4ED approach you’d end up with about 120 plus emails going out.
Next;
Get them off your main list and on your new list.
At the end of your email follow-up sequence whoever didn’t open an email gets the boot.
As for those that did something…
Keep them on that new list and continue to email them like you did before.
In fact;
Send them back to your opt-in page to get them to resubscribe to your main list.
Of course segment them off the new list when they subscribe back to your main list.
It’s just something I’ve been doing recently with my own lists although I took the approach it bit further than what you just read.
But that is a topic for another day.
Isaiah Jackson