The truth about list building (not what you want to hear)

The fortune is in the follow-up.

When it comes to building an email list, you’ll receive far better results emailing your list everyday, then if you were emailing your list once every blue moon.

Think of list building as your back-end monetization method.

And you know what that means?

Expect to lose money on the front-end unless you are spending thousands of dollars on traffic every week.

Here is what I mean:-

If you go out and buy a 200 click solo ad right now.

And get 100 subscribers on your email list.

The odds of you making any money back immediately are extremely low.

I’m talking like 1 – 2% at least.

But as you continue to follow-up with those subscribers 30, 60, 90 plus days from now those numbers begin to improve.

I’ve had subscribers who didn’t buy a thing from me for 30+ days but ended up buying products I was selling for $97 later on.

Subscribers on my list who didn’t buy anything for 6 months and then ended up grabbing one of my services for $697, $797, $897 and higher.

List building isn’t the Olympics.

List building is the guy/gal training to reach or maintain their top spot in the Olympics.

It is a long term game-plan.

I recently mentioned this to a client who yelled:

“So it could take weeks,
months, years before you recoup
your investment basically.
Doesn’t sound appealing for
newbies”

Which is true.

And if a “newbie” can’t stomach that, they are best off with getting a jobby job.

Now you will see wildcards in the game, where you take action so fast – that results come your way just as fast.

I recall a time where I bought like $700 in ads in 3 days.

(an uncomfortable amount of money for me at the time…)

And in that same month I made close to $1,600 in sales from that same $700 ad spend which only went up as the months progressed.

So the speed at which we do things can have a direct impact on the results we get.

Two questions for you:

How fast are you moving?

(fast as in taking action with building your business)

And are you moving with power?

(moving with power, big actions not small ones)

If you get anything from this remember this:

List building is the guy/gal training to reach or maintain their top spot in the Olympics.

Play the long game.

Isaiah Jackson

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