Not everything you see online is as it seems.
Especially when it comes to social proof used on most sales letters.
And I’m not just writing about screenshots.
But videos as well.
I saw an ad that was promising to show its visitors how to get 100K leads in 10 months using video.
What the ad failed to mentioned was;-
Over a million green backs was spent in those 10 months to build that list.
Closer to 2 mil online.
Not so pleasing anymore huh?
I’m not against using credible and valid social proof in advertising but I am against withholding critical info from those who see the ad.
Especially when you consider that stating the info could result in more sales.
Goes back to the tip I shared last night.
On being authentic.