I saw a thread earlier on the good ol’ FakeBook.
Where a newbie marketer was worried about a favicon being used on their site.
You know that little square icon on every website.
The thing that you barely pay attention too.
The thing that doesn’t directly correlate to increase opt-in rate or increased sales.
If you are currently focusing on things that don’t directly get your more subscribers or more sales then you are worried about the wrong thing.
Focus on the things that matter.
Eliminate the rest.
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