It is sad that this needs to be taught now-a-days.
But I guess it makes sense.
Folks would rather send short blind emails to their subscribers for the sake of making a sale than actually take 3-5 minutes to write an email that will “build a relationship” while also making sales.
Take this email for example;-
Know what it has that others don’t?
Take a guess.
No worries, I’ll wait…
(plays Jeopardy music)
Personality, mannerisms, an opinion.
And not being afraid to share that opinion with your subscribers, readers, folks in your audience.
I don’t know why the hell anyone would want to be a carbon copy of another marketer, authority figure, “guru” or whatever.
I see too many Gary and Tai wanna-be losers online.
Sure it’s cool to show the “lifestyle” but show your lifestyle…
The one that you actually can afford.
And not the rented one
Or the one that you POST to be living.
(for you social media folks who live post to post and call it “living the life”)
On this bright Monday, I’ll spend the rest of my day relaxing probably re-reading No Rules by Dan Kennedy, play that new DMC 5, stop by the Dentist later.
That is my life.
Your ideal lifestyle maybe completely different and that is fine, I don’t care.
What I do care about…
Is that you didn’t miss the lesson in this email.
It revealed how to really build a relationship with your list
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