The incorrect way of running your online bidniz would be to do what these BIG BRANDS do.
What Dan Kennedy would call hope advertising.
Spending tons of cashola on a blimp at a football game hoping that since the experience of being at the football game is good it’ll some how make you think of the company that had the blimp and lead you to purchase what they have to offer.
No, you won’t be doing that.
You’ll leverage what they already have built to build your own email list.
It is a topic I rap about inside of the Feb issue of the Isaiah Jackson Letter which gets sent out on the 1st.
So if you aren’t on the list to receive it, and would like to get your hands on it, the rush on over to the link below before the ship sails:
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