Does Size Really Matter?

No, not like that, nasty.

Keep it clean here.

I’m talking about the size of your email list.

Does it really matter as much as you think it does?

Chances are it doesn’t.

Here’s what I mean;

About 5-20% of all email addresses entered on sign up forms are dead, zombies, not used.

In a recent case study I held it where I got about 1,249 new subscribers on a brand new email list in a different email autoresponder than the one I normally use – I found that 200 of them were dead weight.

Which is about 16% of the total subscribers added.

So in that case size doesn’t really matter.

Taking it further if you ran the numbers you probably see that 30% of your email list actively opens emails or clicks on links.

Leaving you with 70% of your total list being inactive.

To be honest with you;

I much rather have:

300 super active subscribers

Than have…

1,000 total subscribers with 700 them not doing a damn thing.

But that is just me.

Anyways;

In the Feb issue of the Isaiah Jackson Letter I rap about 14 ways of building an email list with an extreme focus being on the quality of the list not so much about the size of them.

The deadline to receive the issue is approaching, so to be sure you get your copy – subscribe at the link below:

http://www.IsaiahJacksonLetter.com

Isaiah Jackson

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