Does confirmed opt-in make more sales?

A quick question I received the other day from a subscriber that went something like…

“Isaiah, I see you using double opt-in on some pages, but I didn’t confirm my email address when I got on your email list so I’m curious. Do double opt-in subscribers produce more money than us single opt-in folks?”

Great question.

In my experience it doesn’t really matter.

What matters is how they got on your email list to begin with, and even more so what happened before they were exposed to my stuff.

So if someone watched a few of my videos then decided to hop on my email list, single opt-in or not, that is an engaged subscriber who knows who I am, knows what I have too offer, and wants to know more.

Same goes for after the opt-in as well.

I sacrifice short-term profits for the above as well.

Meaning;

I don’t want an uneducated buyer.

I rather have someone who knows who I am, knows enough about me, went through some of my stuff (either podcast or videos) then come back to read these emails every single day and ultimately make that buying decision.

It’s all about what happens before the opt-in (you can engineer what happens after that)

Isaiah Jackson

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