A question comes in about segmenting the email list and if it is a good idea to do.
So I’ll keep this one brief.
I don’t “segment” my list when it comes to the List Lifestyle Letter… well not yet I should say.
Reason being – is I like to tease the next month’s issue.
And it just so happens having a for real print newsletter makes it easy to do that.
In the real world though;-
I would segment the list.
And send those buyers over to something else that they could pick up and get value from.
All it would take is a 20 second change and boom, off to segmenting.
So to answer the question.
Yes, you should segment your list.
And in the Bonus Insight for the November 2019 issue I share with you – what a typical day looks like for me… and what this has to do with list segmentation.
Deadline to make sure you get it is the 31st.