A few weeks ago I was asked:
“Isaiah, what is the expected open rate for an email list? What would be considered poor, good, and awesome? Not just your list, but any list…”
My answer is a simple one.
Can we cash open rates at the bank?
Then we shouldn’t really worry about it.
Here’s what I mean;-
Say you have a list of 10,000 subscribers…
You send an email and stats look like this;-
In this case you got a 10% open rate on the email.
Now lets say you send another email and this time the stats look like this;-
In this case which email performed better?
Assuming the offer being sold is the same – clearly the winner is email #2.
Sure it got less opens but it earned more moolah – which is something the banks don’t mind getting more of.
Do with this what you want…
In the November 2019 issue of the List Lifestyle Letter I answer a few other questions that I’ve got recently to help you boost the results you get in your bidniz.